In this election year, the presidential campaign is ubiquitous. The Museum of the Moving Image is taking advantage of the political climate and currently has an online exhibit called Living Room Candidate, which features television advertisements from presidential campaigns.
Collection Principles:
The Museum of the Moving Image has created an online exhibit of television commercials from each presidential campaign since 1952. Containing over 300 commercials, the exhibit might have included all the films they could find. The site does not give information about who digitized the ads, but does credit the lending institution.
Object Characteristics:
The exhibit contains digitized television advertisements that may be viewed by clicking on a thumbnail. The site offers many ways to search the ads and displays additional information on side tabs that talks about the candidates, positions, and election results.
Metadata:
Each item has an incredible amount of metadata associated with it. Information about credits like title, makers, and the institution the clip is from (such as presidential libraries). Transcripts include voice overs and the text in the ads. The items are also tagged behind the scenes somehow, as the user can search for ads by type (fear, children, real people), year, or issue (change, war, taxes). This tagging also appears with the drop down menu that will direct the user to other commercials that are similar to the one being watched. Items are also separated by candidate.
Intended Audience:
This exhibition is geared toward anyone interested in politics, media studies, cultural studies, film studies, sociology, AV preservation, or any other humanities arena. Because the site is easily navigated, all ages or technical skill level can access the information.
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